doja begins controlled rollout after successful beta.

From the beginning, our approach has been different. We are not building tools for people to casually log into and forget. We are building working AI systems that help companies move from idea to product, from product to market, and from market to revenue.

That starts with Eureka, our AI master builder for turning business ideas into working software. It continues with Limitless, our go-to-market recommendation engine that analyses a product, identifies the strongest markets, finds the right stakeholders, and manages outbound execution. It then compounds through Gatsby, our AI research and meeting intelligence engine built to help teams prepare, perform and close with more confidence.

The beta gave us what we needed: real usage, real workflows, real company data, and real feedback from entrepreneurs, startups and larger organisations testing what an AI-native operating system can become when it is built properly.

Free trials will be released in stages so more founders, operators and teams can experience what it feels like to build, launch and sell with AI systems that are already connected to outcomes. Paid seats will follow the same controlled approach, with priority given to teams who are ready to deploy live workflows, not just experiment with another dashboard.

This slower release is intentional. We want every user to get the right level of support, every workflow to be properly understood, and every deployment to meet the standard we have set through beta.

The next phase of doja is not about mass access. It is about high-signal adoption.

For those who are AI-curious, the best place to start is the Eureka Mini-Game, where you can use voice mode to describe your idea and watch it begin turning into an app during the free trial.